I love the branding for this product. The use of words in the description of ingredients and the icons, for me make the product more interesting and appealing. The smell of the perfume however did not remind me of what I percieve Lady Gaga to represent. I was expecting more of a darkness to the smell. I got a very floral and citrus aroma with a hint of spice and a soft powderey after smell. It was quite strong when I put it on but as it oxidised on my skin I got a softer more feminine smell which is lovely. I would definately wear this frangrance again.