I usually never buy the same brand of mascara twice, as I am always hoping to find the next best thing. This mascara, however, I will make a commitment to! My lashes are quite short and not very thick, so I am always looking for a product to make them appear longer and thicker. Not one to tolerate mid-afternoon or late-evening panda eyes, it's always hard to find one that stays in place without needing 10 wads of cotton wool and paint-stripper to remove it afterwards. This mascara does the trick of staying put all day but removes really easily.