This mascara retails for R130.00 at Clicks stores. Its more expensive than other drugstore mascaras but you get a generous 13.1ml for your money. The mascara formula is nice and more on the thicker side which is good because I really don't like very wet mascaras. It does lengthen and gives awesome definition to your lashes but the effect is more natural lash than false lash. It didn't volumize my lashes as much as Maybelline's Colossal mascaras but I still like it as a day time mascara. The only drawback for me is the brush. It has a large thick brush which is covered in short spikey rubber bristles. I have almond shaped eyes with short straight eyelashes and find using this brush quite difficult especially when you try to get the lashes near the inner corners of your eyes. I did poke myself in the eye more than once when trying to apply this mascara in a hurry. I didn't repurchase this mascara because of the size brush. If you do like the formula and not the brush then you should try their Masterpiece Max or Lash Extension Effect Mascaras as they have smaller more compact brushes.