Oh my gosh, I live for this stuff! I have very bushy eyebrows and so to get that great Instagram eyebrow effect i have to use both the dip brow and eyebrow pencil, mostly the eyebrow pencil. This one is my favorite. I use it on all my clients and myself. It glides on so smoothly and is highly pigmented. The price is close to nothing. The brush though, it comes in handy all the type. I use the brush on the cap instead of a spooly and i actually find that it works better. This product is one of my secret weapons - those products people don't expect to work but work amazingly.