I must admit, I have always liked Rimmel's mascaras, and recently I ran out and decided to give this one a bash, and let me just tell you, I am in love. This is the best mascara I have ever used. It does not run (and it is not waterproof, thank goodness). The colour is pitch black, and you really can build wonderfully with the mascara, and you can do it all while it is wet. Dramatic lashes, or just plain pretty long ones, this mascara does it all. It looks great, wears for ages, and is really, really easy to apply. The brush is nice and big, but not to the extent that you can't work well with it anymore. I cannot recommend this mascara enough. I have fallen in love.