I've been using this cream for about 2 years now and am really enjoying it. The cream is rich in texture and works well to plump out the fine lines around my eyes. I'm 45 y/o and don't really have many lines to speak of, thanks to using this on a regular basis. I apply it at least 15 mins before I apply foundation in the morning to give it a chance to absorb into the skin. I use it at night as well. I have repurchased a number of times and will definitely repurchase again. I know there are more pricey eye creams on the market, but this one is good value for money and is very effective.