I love that this blush colour is matte because I usually prefer to highlight and add shimmer to specific areas of my face rather than using a blush that contains shimmers. I like that this blush has a good colour payoff and that it blends easily. It gives your face the perfect shade of pink that you can wear with neutral evening or minimal day make up and it lasts quite well on the skin. I usually use an angled blush brush to apply this rather than the brush that was provided, as I find it easily to control and blend with my own brush.