This was my first ever full coverage foundation I purchased back in the 2000's. I am very fair skinned and unfortunately at that time the shade range weren't very accomodating. I ended up buying the lightest shade which oxidized and made me look like an oompa loompa. But as for the longivity and coverage it is worth the price tag. A little goes such a long way. This is great for anyone who wants medium to full coverage without the heavy feel on your skin. Luckily they came out with more shades to the range so I will definately repurchase this product in my 'ghostly' colour :)