This is the most affordable bronzer I've ever gotten. I am fussy about the types of bronzer I use because it shouldn't be too sparkly for day time use and it should be able to blend well. When I first got this bronzer (it had a slightly different packaging) which was about 1 year ago, I was disappointed because it was a matte bronzer and I knew nothing about matte bronzers. After time I started to use it to lightly contour my face and highlight my cheek bones. I think it gives skin a fair amount of tanned glow to cheekbones and does help with a light contouring. If you're in for some sparkle, add a sweep of essence metallic eyeshadow in brown over this matte bronzer for the perfect summer bronzed look!