I find this product comparable to the rimmel one! Its matte but not flat ie no sparkle but that make sit perfect for use as a contouring powder and blusher!its a silky feel and adds some life to my skin which at the moment is so sallow and lifeless that people keep asking if I'm ill! So annoying! Works brilliantly! Intensity deepens as more product is added! Softens during the day to give a natural glow when used as an all over face powder! When used as a blusher lovely deep russet contouring effect! And when used barefaced with sheer gloss on lips seems to add vitality to skin! The colour is very similar to my bobbi brown barbados tan and rimmel but this product is matte and lacks sparkle thereby making it suitable for daily use and work!an excellent buy!