I'm a fan of Essence mostly because their beauty products are affordable. I think they are so popular due to the fact that they market their products straight towards their target market with colourful and bright colours and packaging.

Also like Abby, I HAVE to remove my makeup before bed so these wipes are easy and convenient. Fit this buy into your monthly list and you won't feel all slugish and worn-out when you wake-up with smudge mascara from the night before. Oh yes, and the smell is devine!