This is my everyday go to, I love it, it applies beautifully removes easily and is cost effective. . I started off using the liquid ink and have just purchased the waterproof liquid eyeliner and fell deeply head over heels for it, it has a matte finish compared to the glossy finish the original has and it dries up fast also when washing it off it doesn't run making you look like a racoon it washes off fairly easily. If you looking for an eyeliner the essence range from clicks is a must!!!