I have it in the colour 01 Sending you kisses. The colour is more pink than it looks in the photo above. It is actually a great blend of red and deep pink to give my skin tone a natural blush look. It's quite pigmented so a little goes along way. It is very creamy and can be built up to the colour intensity that suits you. This works wonderfully on my lips. It does not dry out the lips or leave it looking unnaturally coloured when it fades. When applied to cheeks you have to be very careful that you don't end up looking like you smudge red lipstick all over your cheek. Because it is a cream and not powder you have to use your finger tips very lightly across the apples of your cheeks. Start small with a little bit of product and build it up from there.