Firstly I was drawn to the different packaging. The tube is great for getting the last scrap of mascara out!

The wand separates the lashes well and I get no clumping, even with two or three coats of mascara.

I wouldn't say that the volume is that astounding, but it does look good.

Pros:
- Cheap
- Innovative tube
- No clumping
- No flaking
- No smudging

Cons:
- volume isn't overwhelming (but then what do you expect for R30?!)