I absolutely love this product. I think it's the best product for keeping your eyebrows in place for the entire day. I does not feel like 'gel' due to the thin consistancy. The only thing I don't like about this product is the fact that it weighs down mx eyelashes and I am not sure if it has something to do with the thickness of my eyelashes or not. If you're looking for a gel MASCARA, do not buy this product. But, it is perfect for keeping your eyebrows in place and super good for it's price which is amazing! Like I said..not recommended for your eyelashes.