I have been using this product since it was first available in South Africa. I have never even bothered to try any other brands because this one is just so affordable and effective. It really keeps my brows in place without discomfort and is very well priced. It can even be used on lashes but I only ever use it on my brows to keep stray hairs at bay and the shape stays neat all day. I love this product a lot. I usually get mine at Clicks and they always have stock.