Essence Lash and Brow Gel definitely competes with the best brow gels on sale at an affordable price! It instantly sets my brows without them appearing "wet & crunchy", which I hate! Don't waste your money on over priced eyebrow gel, they all tend to get a bit gunky after a while anyway! Replacing a R30 brow gel makes me feel a whole lot better than replacing a R100 brow gel. Highly recommend!