I was a bit sceptical buying this product at first seeing that I've never bought mascara from this brand before, but I went with my gut feeling. I tried when I got home and was astonished with the results. I applied one coat from the start of my roots and I caught myself smiling. The first two coats gave a natural volumising effect (natural, therefore not THICK & clumpy), and if you apply more it will give a more "wild for the night" kind of look which is great! The only downside to this product would be the fact that it dries quickly in the tube (+2 months). But other than that, it is an excellent product for it's price.