This is super cheap and makes applying eyeliner a simple process. You do need to work with a steady hand and be careful to draw straight lines but it is easy with the applicator brush by Essence. If you do not want to create too much drama around the eye area, then this will last you a really long time. I was surprised to find that even with the gel like consistency, it did not smudge and was really waterproof. You need a good make-up remover to get rid of every trace of this stuff as it is highly pigmented but the bonus is it has great staying power.