Again a fantastic product from Essence! This liner is super creamy, silky, very dark and doesn't smudge one bit. This color is just plain deep black with no shimmer. It applies as a very thin line of intense color. I have never tried MAC Fluidline of Bobbi Brown gel liner (which are both reputable for their quality) but I honestly don't know how the Essence liner could be any better than it is. I am not sure how quickly it might dry out but right now it is super moist in the pot. Great product! Really recommend it! and the price is unbeatable!