At first glance I thought that this blusher was a bit to heavily pigmented but I scooped it up anyway as I absolutely love and cannot say no to Essence make up. The blush texture is really smooth and silky. Luckily the cliche *don't judge a book by its cover * proves true with this one as it doesn't look overbearing on skin as it does in the container . One swipe is all I need for perfectly flushed cheeks. Great value for money is synonymous with the Essence brand for sure !