I started using Equiline Shampoo in 2011 for the first time and within weeks I could feel the transformation in my hair. My hair felt and looked softer, shinier, stronger and it was longer than ever. This is my "Holy Grail" I swear by this shampoo. I started using it in 2011 and now 2014 I'm still using it, and will continueing using it for a very long time. It's very affordable and comes in a 1litre bottle. If you are looking for stronger, longer, healthier looking hair this is a shampoo that will give you just that. It really works. My hair is down my back, slightly past my Bra strap and it's all thanks to adding this shampoo into my normal routine. I wash my hair with it every week, and when I get asked what I used to get my hair this long,,,,,, all I can say is "EQUILINE". Like they say, "don't knock it til you've tried it.