Between my Husband and youngest son they both tend to have sensitive skin (Hubby however has eczema which when he stresses can become severe and he scratches) and this is the only cream I have found to be gentle enough to use daily without causing any side effects. I think because of the formula (hypo-allergenic, perfume-free, dermatologically tested and free from artificial colourants) it has become a staple in our home for both my Husband and our youngest and thankfully we have had NO eczema flare ups.