The international hype around this brand is definitely something they can be proud of. Celeb music videos and promotional ads isn't always easy to achieve so good for them!

But the actual Lip Balm is not that great. Yes it is moisturizing and it smells great but there are better products out there and they are more affordable.

I guess it's just one of those products that you need to try once so you can brag (like I did) and then go back to using other lip products.