A few years ago, I realized that I had to seriously start looking after my hair! I tried this shampoo, and haven't used anything else ever since. It is 100% natural and organic, with no sulphites, alcohol, or any of the other funny-duddy ingredients they put in shampoos! My hair is shiny, healthy, thicker, and I get compliments about my hair all the time! If you're thinking of going more natural with your hair, you won't regret investing in this product!