Well, if you are looking for some REAL beauty SLEEP, look no further. Smother your Ceramide Overnight Firming Mask on at night after you have completed your usual beauty regime. You WILL wake up with your skin feeling moisturized, plump, & hydrated. It is not a heavyweight formula, so you can be quite liberal. The formulation including Alfalfa extract supports using it at night when your skin is in sleep mode. It also contains the essential hyaluronic acid, amino acids & minerals. Its a great treat for the skin. I personally felt the difference on awakening. I personally don't use every night but probably around twice a week.