I am a pretty strong believer that high-end mascara is junk. I find that most drugstore brands of mascara are better than high-end, and I would rather save the R40 something for a high-end eye shadow or foundation, however this is an exception. This is amazing! It gives perfect definition to lashes, I have found it virtually impossible to clump and its lengthens like a dream. I have pretty nice lashes, long and always curled, and with this mascara on my eyes, my face just brightens. I love this mascara, the only downside is that it's not very good a volumising, so perfect for day use. I think if your looking for a mascara thats not boringly natural but not too dramatic then you should definitely pick this up. I did. I love my magic wand.