I love this lipstick for these 5 reasons:

One – it is the most unique and innovative package, a sort of pump action tube pushing the lip substance into the applicator sponge section.
Two- It has emollients to soften, moisturize & keep the lips hydrated.
Three –It is crammed with pigments and lives up to its claim of being Bold
Four – It lasts and stays on
Five – Being a lover of neutral colours, they had my perfect match with Daring Beige