I was looking for a bath sponge that's a bit rougher for winter time, so gave this one a try. It's about the same price as a bath puff. This loofah stays fairly flat until you wet it the first time, then it expands to a wide tube shape.

I love the texture of this loofah. It isn't too rough, but just rough enough to take care of winter skin. The only problem I have is that you use a lot of body wash/scrub as the loofah absorbs too much product and not enough of it goes onto your skin. But otherwise this is quite a 'gentle' loofah and so far it's keeping those winter arm bumps in check.