E45 has been my go to product both for myself and my son. I have been using it for my dry white patches on my face since I was a baby (so for about 30 years now) and I have used it on my son since birth. I trust the product and its constant quality over the years. I would recommend this to any person who has dry flaky skin and for anyone with a baby. It is a bit on the pricey side when compared to other creams in the same category but really worth the buy.