I masque my hair once a week. So i need a good quality masque. But unfortunately didnt find it with this masque. Most good masque allow u to leave this product on for a few moments but this masque requires 5-10mins...Anywho that can be overcome by leaving it in and preparing a meal to allow time to pass,lol.But the product did not deliver shine, manageability nor softness. I think the creators-the Designer Group has to think again...