I've read the reviews on this product and took myself to buy it and let me tell you MY HAIR WAS LOOKING ABSOLUTELY HEALTHY AFTER THR FIRST WASH ITSELF ! I love teasing and curling and straightening my hair I love looking absolutely presentable and I found that my older shampoo just wasn't giving me the results it promised , after using Dove my hair was silky smooth and looking gloriously healthy and the smell of it , is just amazing ?