I have hair that frizzes so easily and I've learned to embrace that as nothing I've ever used really helped with day two hair frizz however after using the Dove Nutritive Solutions Nourishing Oil Care Treatment Mask I saw a visible decrease of frizz and It just makes my hair looks even more moisturized,shiny and bouncy. The scent of this mask is out of this world and it just lasts and lasts. This is definitely value for money and I wold definitely recommend this product to anyone who suffers from dry, frizzy and damaged hair.