Over the years my hair has been damaged by both dyeing and over ghd'ing but after using the Dove Intensive Repair Treatment mask, it's like my hair has a second chance at being saved. I only started noticing results after the 3rd wash but by then I was amazed at how soft and sleek my hair felt. I was impressed that my hair looked a lot healthy and that "brittle & dead" look was no longer there. I would definitely recommend this product to anyone suffering from damaged hair