I seriously enjoy using this shampoo because it reminds me of honey - the colour and scent of it makes it such a treat to use that you almost tend to look for excuses to wash your hair. I like that it really foams up well and that it's not at all harsh on my hair. A lot of the time shampoos tend to strip my hair of all it's natural moisture and protective oils that they are unpleasant to use. This shampoo is gentle while giving you a good cleansing. Used together with the Treatment conditioner this range is truly remarkable. For a supermarket brand I am seriously impressed with the quality and results! I like it so much that I might consider switching to it over the Aussie range I use currently...but I'll have to see - I tend to be very brand loyal.