I have only recently started using the product (thanks to BeautyBulletin)and OMG, why didn't I use it before. I use my hair straightner every single day and that always left my hair dry and I am embarrassed to say but it would start itching after a while because it was so dry. Now, I can style my hair and it doesn't itch and stays straight, shiny and healthy until the next wash.
Dove have certainly got a winner with this product and I will NEVER use another product again. Come on ladies.....TRY IT :)