I was a little skeptical of this lotion but decided to get it once it was on sale at Centurion Dischem. The lotion itself has a pleasant smell and is of average thickness. At first I applied it all over but afterwards I mainly applied on my upper thighs and sometimes my stomach. I agree that the firming affect is definitely not in your face, it is there but very subtle. I think you may also have better results if your skin has some firmness to begin with. The affects do not seem to be permanent either. I personally would not buy this again as it is one of the pricier lotions but you may have better results :)
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