I am a HUGE fan of Dove, in general. But this is one product that no matter how many deodorants I try, I come back to. The scent is flattering to any woman and smells so clean and feminine, it also adds moisture to your pits so you don't have that terrible dry and itchy skin after shaving and the best part is - IT LASTS ALL DAY! I keep several of these around; car, handbag, bathroom, bedroom, etc as I love the smell and makes me feel so refreshed!