I was on holiday and my hair had a lot of exposure to pool and sea water and, because I had forgotten my regular shampoo and conditioner, horrible hotel hair products. By the end of that week my hair was in horrible condition: very dry, dull, easily snagged and broke when brushing and just over-all awful. I was in desperate need of an intense hair mask. So I bought this Dove mask (especially because it had "intensive repair" written on it) and used it and was very happy with the result. It did everything it said it would. My hair immediately felt and looked great again. Word of warning though, it really is very, very rich and it takes a long time to wash out.