Okay so I bought this on a whim. I have non-genetic dark circles and puffy eyes. I've been using this daily for a month. I don't think I'll ever get rid of my dark circles so I wasn't surprised that this didn't seem to make an impact on it, it DID however help with the puffiness. So if puffy eyes are a problem for you, try this out. It works even better if the cream is cold before applying.