This mask exfoliates and is loaded with goodies like vitamin c, pomegranate,goji and sunflower seed oil! Kaolin clears away oil and mattifies to ensure purified cleansed skin! Applied once or twice weekly in a generous layer! It doesn't say how long to leave on! I would say 10-15 and fresh exfoliates cleansed brighter skin is yours!its a v fresh smelling thick mask with exfoliating granules that are small but effective! A mask n exfoliant in one!