I personally love and like this product. It's amazing at removing makeup all over the face but my only struggle is with the eyes. During the rinsing phase, the product creeps into my eyes (no matter how tight I shut them) and it makes them burn for ages thereafter. I've now only reserved the product for removing face and lip makeup, using something more gentle for my eye area.
I like that my skin is removed of the top layers of makeup and dirt without stripping the skin of any moisture, so that I can then move on to a normal cleanse without constantly rubbing makeup around the face.