I grew up using Dawn lotions ,its an old time family fave .. I moved to other body moisturizers not because Dawn wasn't doing the job but because variety is the spice of life lol.. Although I always find myself going back to Dawn in between..Dawn lotion is glycerine enriched with added vitamins A & E. This particular one has a shimmer . it actually looks like teeny tiny diamonds sparkling on my skin and looks even more gorgeous on newly waxed skin ;) .. Dawn promises 24 hour moisturisation and delivers on that !