I LOOOOOVE this product! You have to apply it to towel dried hair and leave it on your hair for 10 minutes. I applied it and left it on for an hour, and after i rinsed the product my hair felt so soft! I have terrible split ends, and I can see results as the health of my hair improves. Iv'e been using the product for 2 months now, and my hair is really starting to look great again.