Definitely love at first use! I love the fruity smell and I love most things about this product. It foamed a nice lather, it was not too thick so I had to add in a little more. My hair felt great, smelled heavenly and was soft to the touch after shampooing it. My scalp didn't feel itchy after shampooing my hair which is a bonus for me. I love this product, I wish it was thicker in terms of lather but this is not a deal breaker, I still love the product and will recommend it.