I have to give it to Colgate the Advertisement is tempting, the packaging is even better and the red shiny look almost immediately have you thinking about the shiny white pearls you will carry around after a week or so.

With the first brush you can feel as the tiny annuals glides across your teeth and the super fresh minty taste just confirms that this product must be everything it claims to be. Just to find that a week, 2, 3 or 4 later your teeth looks just about the same and you have to be a super optimist to see the difference. Sad ;-(

I have used a lot of different teeth whitening products and they all fall flat except one which I recently used and actually gotten a compliment on my teeth looking white (was a first for me ever). I've also used dentist product which REALLY works, so on a whitening scale from Dentist to Toothpaste, this is a great toothpaste.

Winx