I believe I am old fashioned and I think I told myself the crazy story that Colgate was probably the very first toothpaste ever made and I've just trusted their products since. I've tried other tooth pastes in general and i still find myself coming back to Colgate.

I tried out the optic white range recently and I would have to say it was descent. I believe the tooth paste works as promised, you'll have whiter teeth in 14days. What I did dislike however was the fact that the tooth paste itself isn't as refreshing as all the other Colgate toothpastes. I would always have to re-brush my teeth with the original Colgate for me to feel like my breath is fresher.

I'm a bit pedantic like that so don't worry too much. Its the perfect product for a Colgate smile.