I originally brought this product because I needed a shampoo that did not contain alcohol and this is one of the few I saw at Clicks. I've had dandruff ever since I was 10 (I'm 20 now) and it just never went away but I figured, what could it hurt to try? I've been using it for about 3 weeks now and I can tell you there has definitely been changes! I still have some dandruff but it is greatly reduced and I hope to eventually lose all of it with this product. My hair also feels softer daily - however, I have not seen much of a difference in hair fall but I'm used to losing a lot so that's okay with me :)