Its fairly pricy but then thats what you get with a quality product.its applied dry.so a thickish gel type texture turns into an oil on ur face which with circular movements emulsifies and melts away dirt and makeup.then bend over your sink and apply water and the mixture on your face turns milky.rub a little more into skin and rinse off n pat dry.soft delicate smelling clean skin is yours again.its well worth it for dry and mature aging skins.its incredibly gentle but not a quick timesaving product to use although its marketed as a cleanser n makeup remover in one.you wont need a toner if you have dry skin.if your skin is normal to oily you may feel the need for an astringent after.try it at least once.