I was fortunate enough to receive the product from BB to test . The shade is a subtle mixture of brown and plum . The long lasting wear was great ,one can use the lipstick up to 4 hours including the eating and drinking .One of the features that I admired about the product was the casing of the lipstick ,it was silver with the edge plum making the casing look elegant to carry around in your handbag or make up purse. it is definitely a best seller for me.